Illuma Naturals is an organic, high-end skincare line that champions sustainable practices from farm to consumer. Investors are eco-conscious, run other businesses, and are willing to spend more money if the quality and results are noticeable.
Illuma Naturals wants to highlight its eco-powered farms, which are the basis for the entire business, along with new product releases and market trends.
The front and back covers of the annual report feature one of the company’s wind-powered sunflower farms. The imagery wraps around from front to back to emphasize the company’s investment in its business and the ethos that drives its production. The logo represents blades to create wind power and a sun for solar power.
Research went into learning about organic skincare, what is involved in producing this product, and what made these products different. I also researched market trends and projections for this industry and included these findings in the report. The report highlighted Illuma Naturals's ethos while maintaining an organized and clean aesthetic.