The Muffin Lab is a fun and freshly made muffin and coffee shop. They make fresh, hot muffins throughout the day, creating unique and tasty flavors.
Located in a tech and engineering hub, the target audience is professionals within these companies who work long hours, play D&D and enjoy science fiction.
Creating a memorable, fun, and quirky brand was the focus for this client, featuring a branded menu board, coffee cup, and to-go muffin box.
The menu, strategically designed for maximum visibility and contrast, is crucial in branding. As the target audience is primarily on foot, the prominently displayed menu on the A-frame serves as a beacon, significantly boosting brand awareness, visibility, and ultimately, foot traffic into our bakery.
A colorful “muffin science” themed pattern is paired with brand colors. To make the logo more prominent, I chose contrasting colors for the pattern and solid band containing the logo. Fun and quirky, the cup creates instant brand recognition that remains memorable.
The to-go muffin box, a unique creation, keeps muffins warm and serves as a delightful surprise. Its design, filled with contrast and fun elements, continues the playful theme and emphasizes the experimentation of various flavors.